A Pink Palm Puff (PPP) hoodie retails for $89 on the official site. On the resale side, eBay and Grailed run anywhere from $47 for beat-up used pieces to about $150 for rare deadstock colorways. If you’re buying internationally, plan on landing somewhere between $110 and $130 once shipping and customs are folded in.
The Current PPP Hoodie Retail Price (2024/2025)
The official Pink Palm Puff hoodie retails for $89.00. The brand was founded in 2023 by Lily Balaisis, who was 15 at the time, and it took off on YouTube and TikTok almost entirely with a Gen Z and Gen Alpha audience.
What’s interesting from a buyer’s perspective is how flat the pricing is. Whether you’re looking at the “Classic Puff Hoodie,” the “Everything Comes in Waves” design, or the “Chase the Sun” model, the MSRP doesn’t budge. Same $89 shows up on the matching sweatpants and short pajama sets too. Most brands at this scale would have introduced a “premium tier” by now to test how much the audience will actually pay. PPP hasn’t, and honestly I’m surprised they haven’t.
| Hoodie Style | Retail Price | Release Type |
|---|---|---|
| Classic Puff Hoodie | $89.00 | Core Collection |
| Everything Comes in Waves | $89.00 | Frequent Restock |
| Live for the Hope of it All | $89.00 | Seasonal Drop |
| Chase the Sun | $89.00 | Seasonal Drop |
Resale Market Reality — StockX, Grailed, eBay
PPP hoodies resell on eBay for around $65 average on used pieces, closer to $75 on Grailed, and StockX basically doesn’t touch them. StockX runs the aftermarket for Supreme, BAPE, that whole world. PPP’s buyers are younger and live on Depop, eBay, and Grailed instead.
Condition drives everything. A pre-owned “Everything Comes in Waves” hoodie in Large recently sold on eBay for $47.98 after a coupon. On the other end, a deadstock “Chase the Sun” in Sky Blue is listed at $143.07 right now, and the “Under the Sea” variation is sitting at $149.99. That’s a spread of about 3x on essentially the same garment.
| Platform | Avg Sold Price | Buyer Fees | Final Cost Profile |
|---|---|---|---|
| eBay | $55 – $150 | 0% | Item + shipping + sales tax |
| Grailed | $57 – $100 | 0% | Item + seller-set shipping + sales tax |
| StockX | N/A | 3% processing | No active market for this brand |
If you’re used to StockX authentication baked into the price, buying PPP resale is a different exercise. You’re the authenticator.
Why the Price Varies So Much (Colorway, Season, Rarity)
The gap between a $47 used basic and a $150 deadstock pop-up piece isn’t really about the garment. It’s about scarcity engineering and viral demand doing what they do. Three things drive it:
- Colorway exclusivity. Navy and blush restock all the time and rarely clear $89 on resale. Summer pastels like Lilac and Sky Blue push $130 and up.
- Pop-up exclusivity. Items only sold at physical events pull the highest prices. The “Meet Me in Miami” hoodie (Florida pop-up, first 50 attendees got merch free) never went online.
- Size scarcity is the sneakier one. The fit runs oversized on purpose, and XXS and XL are the first sizes gone on the official site, which pushes their resale value up by roughly 15 to 20%. Obviously the sweet spot for flippers is grabbing XL in a limited colorway on drop day.
Hidden Costs Most Buyers Forget
$89 is the sticker, not the final number.
Domestic US shipping is 8 to 15 business days on standard. If you want it faster, there’s a 3 to 6-day express option, but the price isn’t listed publicly and it’s US-only.
International is where the math gets ugly. UK or Canadian buyers wait 2 to 6 weeks for standard, and the brand’s policy pushes every foreign transaction fee, currency conversion cost, and import duty onto the buyer. Nothing unusual about that (most DTC brands do the same), but it’s easy to miss until your bank statement arrives.
Rough landed cost for a UK buyer:
- Base hoodie: $89.00
- International shipping: ~$20.00
- 20% UK VAT on item + shipping: ~$21.80
- Total: ~$130.80, before your bank’s conversion markup
That’s a 47% premium over the sticker price. Worth knowing before checkout.
Spotting Fakes — Price Signals That Should Concern You
If you’re seeing a PPP hoodie under $50, it’s a fake. That’s the shortcut.
Scammers run sponsored ads on Google and social pointing to domains like pinkpalmhoodie.com or knockoff sites ending in .ru, usually with “1 for $40” or “2 for $80” pricing. The real brand doesn’t do wholesale discounts or BOGO. Ever. If a “sale” ad pops up in your feed, it’s not them.
Physical tells if you’re checking a listing:
- Graphic construction. Real ones use thick puff-print embroidery. Fakes cut cost by using flat screen-print or heat-pressed vinyl.
- Front logo. Some counterfeits print a generic flower instead of the palm tree. It’s the giveaway.
- Back text. Authentic pieces have “PINK PALM PUFF” embroidered across the back. Fakes drop the text entirely or misspell it (I’ve seen “PLAM PUFF” more than once).
Is a PPP Hoodie Worth the Price?
If you’re buying it as a status marker in the teen streetwear ecosystem, yes. If you’re evaluating it as a garment, no.
At $89, PPP sits slightly above Abercrombie and White Fox, which is a reasonable place for a viral brand to price. The fleece is heavy, the oversized fit is on-trend, and buyers generally like it. That said, quality control on the puff embroidery has been a recurring complaint on r/PinkPalmPuff. One parent posted that the embroidery on their kid’s hoodie didn’t have a soft fusible backing on the inside, so the threads on the back of the embroidery were loose and scratchy against the skin and the kid ended up needing an undershirt underneath, which sort of defeats the purpose of the fleece. That’s a construction shortcut you don’t see on garments in this price bracket from more established brands, and it’s the kind of thing a buyer at a retail chain would flag hard in a vendor meeting.
For anyone plugged into the ecosystem (Pottery Barn Teen collab, TikTok challenges, the whole loop), the $89 is just the entry ticket. For a casual fleece buyer, better-made options exist for less.
Where to Buy at the Best Price (Ranked)
- Official site ($89). Pinkpalmpuff.com is the only guaranteed authentic pricing. They restock often, so if you can wait, this is the safest play.
- Social competitions ($0). The brand runs engagement campaigns where a TikTok or Lemon8 video hitting 5,000 likes gets you a free hoodie. Long odds, but real.
- Pop-ups ($89). Same retail price but no shipping and access to exclusive pieces. Only makes sense if you’re already going to be nearby.
- eBay / Grailed ($47 – $150). Best route for sold-out colors or discounted used pieces. Vet hard. Depop especially is flooded with the $40 fakes.
FAQ
How much is a PPP hoodie right now?
$89 on the official site. Resale runs $47 to $75 for lightly used, up to about $150 for rare deadstock colorways.
Do PPP hoodies hold their value?
Depends entirely on the colorway. Core basics like navy depreciate to around $60 pretty fast. Limited seasonal drops and pop-up exclusives regularly appreciate 40 to 60% over retail, which is a genuinely wild return for what’s functionally a teen fleece hoodie. The pattern here isn’t that different from what Supreme did in the mid-2010s, minus the men’s streetwear press coverage.
Are PPP hoodies true to size?
No, they’re designed oversized. Order your normal size.
What’s the cheapest way to get an authentic PPP hoodie?
Buying direct at $89 is the cheapest guaranteed-authentic route. Free is technically cheaper if you can hit 5,000 likes on one of the promo videos.
